Free business advertising app launched

LoyalFree App logo

We've teamed up with  LoyalFree, a place promotion app providing advertising for local businesses, which is free for you and is simple to set up. The app, which is already running in 30 towns and cities across the UK, will promote various aspects of Dacorum - tourism information, business offers, event listings, interactive trails and more. A demonstration of the main features of the app is available on the LoyalFree demo web page.

Preparing for the launch of the app, James Doe, Assistant Director for Planning at Dacorum Borough Council, said: “We are really pleased to be able to launch this new and exciting app, and be in a position to help both businesses and shoppers return to the high streets safely. The LoyalFree app is a great platform for people to find offers, attractions and experiences.”

Sophie Hainsworth, CEO and Co-Founder of LoyalFree, said: “We are delighted to be working with Dacorum Borough Council and local businesses, and contribute towards the safe reopening of their local high streets. This is a great opportunity for local businesses to promote offers and drive footfall back towards town centres, and we hope that this provides a safe, fun shopping experience for all.”

 Businesses will benefit from:

  • Advertising of offers and events to locals and visitors with the option to run a ‘loyalty stamp’ scheme where possible 
  • Customer insight through a live dashboard 
  • Click through to your website, social media, reviews and more 
  • Featuring in local LoyalFree trails on the app - for example, Open for Business, Vegan, Family Friendly, Best Independents 
  • Selling products or vouchers online without commission through the LoyalFree Marketplace.  

How to get involved

There are many ways for you to get involved with the app now. It is important we populate the app with as much information as possible so we can launch this to the public and start to help your business and increase sales. 

 Examples might include:

  • Sixth coffee free
  • 10 per cent off when you spend £20 or more

To add an offer, please email with the following information:

  • Area
  • Business name
  • Offer / loyalty scheme
  • Terms and conditions

LoyalFree will create your profile and once done you will be able log in and make any changes.

You can have various types of exclusive offers or loyalty schemes, and any terms and conditions to suit your needs.


In time, the LoyalFree app will be used to promote trails through the district. Some to promote offerings, such as Vegan Food or Dog Friendly, interactive ones where people can vote and scan, and heritage trails.

Local guides

A local guide will also showcase the tourism offering of the area and encourage visitors to spend longer in the area.


If you have events in the future you’d like to promote, you can send these directly to to be added to the app. 

Shortly after you sign up, you will receive an email with your login details and further information. 

The app will be promoted through local social media, events, billboards, press, competitions and through local employers in the area. 

More information

For more details, visit the LoyalFree website.